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Dr. Stelios Gasnakis

Modularization of Product Development in Global Manufacturing Companies

The Interrelations between Product Architecture and Product Development Organization
• Buch (Gebunden) • Dissertation • Englisch • Softcover (Paperback) • 21,0 x 14,8 cm (DIN A5) • 241 Seiten • Neu (eingschweißt in Folie)
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  • 9783863760106
  • 978-3-86376-010-6
Strong market segmentation and rapidly changing diverse technologies, combined with increased... mehr

Strong market segmentation and rapidly changing diverse technologies, combined with increased competitive intensity, are forcing global manufacturing companies to reconsider their product development strategy. Modularization in product development is essential for these companies to compete sustainably in such an international and dynamic environment. However, companies face major challenges in the modularization of product development. This dissertation empirically analyzes the modularization of product development in global manufacturing companies with special regard given to the interrelations between product architecture and product development organization in order to determine implications for research and practice. The analysis is based on five detailed empirical case studies of the manufacturing industry.

Titel: Modularization of Product Development in Global Manufacturing Companies
Untertitel: The Interrelations between Product Architecture and Product Development Organization
Autor: Dr. Stelios Gasnakis
Erschienen: 1. Aufl. 11.09.2012
Fachbereich: Wirtschaftswissenschaft
Produkttyp: Buch (Gebunden)
Produktart: Dissertation
Sprache: Englisch
Einband: Softcover (Paperback)
Maße: 21,0 x 14,8 cm (DIN A5)
Umfang: 241 Seiten
Zustand: Neu (eingschweißt in Folie)
Keywords: case study research, global manufacturing companies, Hilti, knowledge management, Kärcher, market segmentation, modularity, Modularization, modular organization, modular strategies, organization, organizational structure, process, product architecture, product development, product development organization, product innovation cycle, product lifecycle, product modularity, product variants, Sonova, Suspa, technology, Vorwerk
Details "Modularization of Product Development in Global Manufacturing Companies"
Titel: Modularization of Product Development in Global Manufacturing Companies
Untertitel: The Interrelations between Product Architecture and Product Development Organization
Autor: Dr. Stelios Gasnakis
Erschienen: 1. Aufl. 11.09.2012
Fachbereich: Wirtschaftswissenschaft
Produkttyp: Buch (Gebunden)
Produktart: Dissertation
Sprache: Englisch
Einband: Softcover (Paperback)
Maße: 21,0 x 14,8 cm (DIN A5)
Umfang: 241 Seiten
Zustand: Neu (eingschweißt in Folie)
Keywords: case study research, global manufacturing companies, Hilti, knowledge management, Kärcher, market segmentation, modularity, Modularization, modular organization, modular strategies, organization, organizational structure, process, product architecture, product development, product development organization, product innovation cycle, product lifecycle, product modularity, product variants, Sonova, Suspa, technology, Vorwerk
MANAGEMENT SUMMARY 1 INTRODUCTION 1.1 Problem Statement 1.2 Question and Purpose 1.3 Object... mehr

MANAGEMENT SUMMARY

1 INTRODUCTION
1.1 Problem Statement
1.2 Question and Purpose
1.3 Object
1.4 Design and Methodology
1.5 Structure of the Thesis

2 MODULARITY RESEARCH IN PRODUCT AND PRODUCT DEVELOPMENT ORGANIZATION
2.1 Modularity Concept
2.2 Product Modularity
2.2.1 Product Architecture
2.2.2 Modular Product Architecture
2.2.3 Product Modularity in Development, Production, and Use
2.2.4 Examples of Product Modularity in Development
2.2.5 Types of Innovation in Product Modularity
2.2.6 Benefits and Costs of Product Modularity in Development
2.3 Product Development Organization
2.3.1 Organizational Structure
2.3.1.1 Durable Organizational Types
2.3.1.2 Project Organizational Types
2.3.2 Product Development Process
2.3.2.1 Stage-Gate Process
2.3.2.2 Integral and Modular Product Development Approach
2.3.3 Knowledge Management
2.3.3.1 Modular and System Knowledge
2.3.3.2 Company Strategies in a Modular World and Implications for Knowledge Management
2.4 The Interrelation between Product Modularity and Product Development Organization
2.4.1 Dominant Research Stream: Product Modularity Leads to Modular Organization
2.4.1.1 Theoretical Research of the Convergence between Product Modularity and Modular Product Development Organization
2.4.1.2 Empirical Evidence of the Convergence between Product Modularity and Modular Product Development Organization
2.4.1.3 Claim of Dominant Research Stream
2.4.1.4 Critical Review of the Dominant Research Stream
2.4.2 Opposing Research Stream: Product Modularity Does Not Lead to Modular Organization
2.4.2.1 Empirical Evidence of the Non-Convergence between Product Modularity and Modular Product Development Organization
2.4.2.2 Claim of the Opposing Research Stream
2.4.3 Comparison of the Claims of the Dominant and Opposing Research Stream

3 WORKING HYPOTHESES AND THESIS FRAMEWORK
3.1 Preliminary Study: Reflection on Modularity Research
3.2 Detailed Research Questions and Working Hypotheses
3.3 Thesis Framework

4 EMPIRICAL ANALYSIS: CASES OF MODULARITY IN PRODUCT DEVELOPMENT
4.1 Criteria for Case Study Selection
4.2 Case Study Vorwerk
4.2.1 Company Information
4.2.2 Product Family
4.2.3 Product Architecture
4.2.4 Product Development Organization
4.2.5 Interrelation between Product Modularity and Product Development Organization
4.2.6 Conclusions
4.3 Case Study Kärcher
4.3.1 Company Information
4.3.2 Product Family
4.3.3 Product Architecture
4.3.4 Product Development Organization
4.3.5 Interrelation between Product Modularity and Product Development Organization
4.3.6 Conclusions
4.4 Case Study Hilti
4.4.1 Company Information
4.4.2 Product Family
4.4.3 Product Architecture
4.4.4 Product Development Organization
4.4.5 Interrelation between Product Modularity and Product Development Organization
4.4.6 Conclusions
4.5 Case Study Sonova
4.5.1 Company Information
4.5.2 Product Family
4.5.3 Product Architecture
4.5.4 Product Development Organization
4.5.5 Interrelation between Product Modularity and Product Development Organization
4.5.6 Conclusions
4.6 Case Study Suspa: A Module Supplier Perspective
4.6.1 Company Information
4.6.2 Product
4.6.3 Product Architecture
4.6.4 Product Development Organization
4.6.5 Interrelation between Product Modularity and Product Development Organization
4.6.6 Conclusions

5 CROSS-CASE ANALYSIS
5.1 Drivers for Modularity in Product Development
5.2 Product Modularity
5.3 Product Development Organization
5.3.1 Organizational Structure
5.3.2 Product Development Process
5.3.3 Knowledge Management
5.4 Interrelation between Product Modularity and Product Development Organization

6 CONTRIBUTION TO THEORY AND PRACTICE
6.1 Hypotheses Rethought and Theory Extension
6.2 Implications for Practice

REFERENCES

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