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Subjektive gründungsbezogene Überzeugungen Studierender
Dr. Astrid Lange
Subjektive gründungsbezogene Überzeugungen Studierender
Eine Untersuchung auf Grundlage der Theorie des geplanten Verhaltens
Welche persönlichen Meinungen und Ansichten verbinden Studierende mit der beruflichen Option, ein eigenes Unternehmen zu gründen? Dieser Fragestellung widmet sich die vorliegende Arbeit. Auf Grundlage der Theorie des geplanten Verhaltens (TPB) wird diese Fragestellung empirisch untersucht. Eine qualitative Elicitation-Studie dient dabei dem Hervorlocken der subjektiven Verhaltens-, normativen und Kontrollüberzeugen. Zwei weitere quantitative Studien resultieren in Ergebnissen zu den tatsächlichen Überzeugungsausprägungen, differentiellen Überzeugungen Studierender mit unterschiedlichen Ausprägungen von Gründungsintentionen und faktorenanalytisch gewonnenen Überzeugungsfaktoren. Darüber hinaus werden Überlegungen zur Zielgruppen- und Verhaltensspezifik in den empirischen Analysen verfolgt und die Praxis der häufigkeitsbasierten Selektion sogenannter salienter Überzeugungen wird kritisch reflektiert. Die Ergebnisse der Arbeit münden in einer Reihe von Empfehlungen für die universitäre Gründungsförderung sowie in der Reflektion der TPB selbst. Das Buch richtet sich damit an Personen mit praktischem Interesse an der Förderung von unternehmerischem Denken und Handeln sowie an Personen mit Forschungsinteressen im Bereich der TPB.
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