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Planungskonzept zur wandlungsfähigen Verteilung von Ware in Distributionssystemen des Großhandels
Dr. Christoph Bruns
Planungskonzept zur wandlungsfähigen Verteilung von Ware in...
Dynamische Märkte und sich verändernde Rahmenbedingungen des Umfeldes (z.B. verkürzte Innovations- und Produktlebenszyklen), dessen immer schnellerer Wandel als große Herausforderung der Logistik und somit der Distribution und deren Planung angesehen wird, bedürfen einer schnellen Anpassung der Verteilung von Ware innerhalb einer gegebenen Distributionsstruktur. Den Kern dieser Arbeit stellt ein Planungskonzept zur wandlungsfähigen Verteilung von Ware in Distributionssystemen des Großhandels dar, das unter Beachtung der sich ständig verändernden Einflussgrößen eine Steuerung und Kontrolle der dezentralen Bestandsplanung eines in Profit-Center-Organisationsform geführten Distributionssystems ermöglicht. Das Planungskonzept liefert eine Antwort auf die Frage: welche Artikel sollen an welchen Lagerstandorten in welchen Bestandshöhen bevorratet werden? Hierbei werden sowohl das dezentrale Know-How der lokalen Vertriebe als auch die Erkenntnisse einer zentralen Bestandsplanung auf Netzwerkebene unter einer integrierten Gesamtkosten- und Lieferservicebetrachtung dazu genutzt, Kostenineffizienzen zu minimieren und somit die Verteilung von Ware im Distributionssystem zu optimieren. Das Planungskonzept befähigt Unternehmen zeitnah relevanten Veränderungen des Umfeldes mit strategiekonformen Anpassungsmaßnahmen zu begegnen und trägt somit zur Sicherung und zum Ausbau der Wettbewerbsfähigkeit sowie des Unternehmenswertes bei.
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